News & Blog

Postal Rate Change - January 22, 2012

January 16, 2012

Beginning January 22, 2012, it will cost a penny more to mail letters to any location in the United States, the first price change to First Class mail in more than two and a half years. The new 45 cent price for a first class letter is among price changes approved by the Federal Regulatory Commission.

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Response Rate Increase Seen in Personalized versus Static Direct Mail

January 13, 2012

Print marketing materials can be made more relevant, measurable and profitable with personalization.

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