Stand-alone direct mail is an inexpensive way to communicate to your prospects. However, when integrated with email and the web, your ROI can be much higher. Personalized URLs compliment traditional print collateral—capitalizing on the dynamic nature of the web—and start two-way, immediate and measurable conversations.
- Attract Provoke interest with personalization. Generate and host a personalized web address for each recipient. Personalized URLs are even more powerful with multiple campaigns.
- Adapt Reports display campaign response rates, click-through patterns, and detailed lead information. Make decisions with confidence that your markets will respond predictably.
- Interact Capture user-specific data from VIP landing pages that support your direct mail campaigns. Learn which triggers prompt individuals and consumer groups to take action.
Contact Perfect Printing today for more information on Personalized URLs and variable data printing!
Watch a short video on the power of PURLs and variable data printing.