News & Blog
News & Blog
GM to Stop Advertising on Facebook
Wednesday, May 16, 2012
The Wall Street Journal is reporting that GM has made the decision to discontinue their paid advertising on Facebook due to a lack of effectiveness.
Drupa Review
Monday, May 14, 2012
I recently returned from the Drupa trade show in Dusseldorf Germany. As I mentioned in a previous posting, the Drupa show is held once every four years.
Postal Reform Update II
Thursday, May 10, 2012
It was just two weeks ago that I wrote about postal reform and ended my blog with the opinion that the post office needed to close many seldom used local post offices in order to achieve the cost savings needed to make them a viable entity.
Brangelina and Print
Monday, April 23, 2012
A tip of the hat to Angelina Jolie and Brad Pitt for their preference in media channels.
Celebrating Earth Day 2012
Wednesday, April 18, 2012
The celebration of Earth Day on April 22 began in the United States in 1970 as the brainchild of Senator Gaylord Nelson, who had long pondered about finding a way to put the environment into the political limelight once and for all (his words). It is now celebrated in most countries of the world. Earth Day is a perfect time to reflect on what all of us are doing to protect the environment.
Prepress File Submission Checklist
Thursday, March 15, 2012
In Prepress, we often get questions from customers when preparing files for print. The questions or issues are frequently the same. Sometimes, issues are not identified until files are received.
Marking on Direct Mailers
Tuesday, March 13, 2012
For those that work closely with direct mail, you may be familiar with the scuff mark that occurs on the non-address side of many direct mail pieces. This mark can vary in size and depth and is the cause of angst for many of us in the direct mail industry. This scuffing occurs as the mail passes through the postal stream.
The Power of Promotional Products
Monday, February 27, 2012
How would you like to have your company name in front of your customer every day? The right promotional product can be a powerful marketing tool, but unfortunately many companies do not think to include them in their marketing mix.
Keys to Marketing Success
Tuesday, February 21, 2012
One of the advantages of being involved in the production of printed direct mail materials is that I get to see a wide variety of the many different types of materials and ideas that companies use to market their products and services. I also get a front seat as to the types of strategies and processes they use during the course of a campaign.
Perfect Printing Goes Red
Wednesday, February 8, 2012
Perfect Printing Raises Awareness and Funds for the Fight Against Heart Disease
Create an Impact with the Sense of Touch
Wednesday, February 8, 2012
Nothing makes an impact like a tactile and physical piece that you can see, feel and read.
Response Rate Increase Seen in Personalized versus Static Direct Mail
Friday, January 13, 2012
Print marketing materials can be made more relevant, measurable and profitable with personalization.
What Does It Mean to be FSC Certified?
Thursday, January 12, 2012
I am often involved with helping create estimates or specifying paper to be used on a particular job. In this role, I sometimes see confusion as to what the FSC certification means and what our role as a printer is in regards to the FSC certification.
News & Blog
05/16/2012 - GM to Stop Advertising on Facebook
05/14/2012 - Drupa Review
05/10/2012 - Postal Reform Update II
